The 2022 NFL schedule is out and Thursday night delivered another example of the incredible work by social media teams with some incredible and hilarious schedule release videos.
We’ll start with this, no one is topping the Los Angeles Chargers. The team that compares its opponents to pop tarts knew there would be challenges for their crown this year, but Los Angeles delivered with one of the all-time great schedule release videos that will go down in history.
Plenty of other NFL teams brought it in 2022. Months before the regular season begins, the social media staff for clubs like the Los Angeles Rams, Dallas Cowboys and Carolina Panthers proved they are in the best creative shape of their lives.
Let’s take a quick look at some of the best NFL schedule release videos in 2022.
Los Angeles Rams
A sequel to the Los Angeles Rams’ iconic draft-day heist video, the organization brought it once again. It’s always risky to create a sequel, they are often so disappointing that it ruins the first one. Fortunately, that wasn’t the case here as safety Terrell Burgess played the role of a thief and escape artist well.
A cameo from Russell Wilson and Peyton Manning, that in itself is a good place to start. The Denver Broncos also managed to have some fun at the expense of ESPN’s $9 million insider Adam Schefter. We also get some bleeped cursing from Wilson and an appearance from John Elway. We can only hope Elway got a fee for this appearance, given the financial regrets he will have when the Broncos are sold.
The Carolina Panthers’ schedule release video can only be appreciated if you grew up in the 1990s. From Montell Jordan’s This is How We Do It playing in the background to dial-up internet slowed down by a family member on the phone. Of course, you couldn’t help but have flashbacks with a Blockbuster Video magnet on the fridge, Dunkaroos on a plate and blowing on the game cartridge to make it work. Nostalgia, it’s a real feeling that Carolina made 90s kids experience when they saw this.
New York Jets
The New York Jets didn’t book any celebrity or make everyone think back to the good times, but they still had one of the better NFL schedule release videos. The out-of-context audio clips and using sketches were both creative ways to highlight each of the team’s 2022 opponents.
We’ve seen Odell Beckham Jr. parody the TikTok self-defense guru and now the man himself is being used to help announce the Detroit Lions schedule. Admittedly, the best ones are when he trolls the Seattle Seahawks for the Wilson departure and he mentions to the Jacksonville Jaguars that they already know about “Urban Survival”.
A key ingredient to one of the best NFL schedule release videos is knowing your audience. Credit to the Cowboys, they delivered in that regard. Using Stephen A. Smith to have some fun with the fans, wearing that cowboy hat and his early hot takes on the Cowboys’ 2022 season – perfection. Of course, even Jerry Jones got in on the fun.
Los Angeles Chargers
We might go 10-plus years before another NFL team takes this crown from the Chargers. Los Angeles is the king of schedule release videos. There were so many great nuggets and jabs during the 2 minutes of excellence. But the best, of course, is the Jaguars’ mascot being in the exact same position as Urban Meyer when he got that dance at his bar.