A recent study done by Money.co.uk revealed the NFL’s most and least popular team owners. Using data compiled from Google, Facebook, Twitter and Reddit for their Beloved Billionaires study, the research group was able to determine that Carolina Panthers‘ team owner David Tepper is the NFL’s most popular owner among his peers.
Tepper just purchased the Panthers in 2018 and has already soared to the top of popularity polls.
Here are the top-ten most popular NFL team owners right now, per the Beloved Billionaires study.
| Rank | Name | Team | Net Worth | Annual Search Volume | Sentiment | Popularity Score |
| 1 | David Tepper | Carolina Panthers | $15.8 billion | 371,470 | 27% | 100 |
| 2 | Stan Kroenke | Los Angeles Rams | $10.7 billion | 754,690 | 13% | 96 |
| 3 | Jerry Jones | Dallas Cowboys | $10.7 billion | 1,307,000 | 9% | 93 |
| 4 | Shahid Khan | Jacksonville Jaguars | $8 billion | 412,200 | 22% | 83 |
| 5 | Robert Kraft | New England Patriots | $6.9 billion | 595,000 | 13% | 81 |
| 6 | Clark Hunt | Kansas City Chiefs | $2 Billion | 91,200 | 19% | 56 |
| 7 | Arthur Blank | Atlanta Falcons | $5.7 billion | 316,500 | 12% | 53 |
| 8 | Michael Bidwill | Arizona Cardinals | $1.4 billion | 31,200 | 18% | 49 |
| 9 | Steve Bisciotti | Baltimore Ravens | $4.7 billion | 58,800 | 16% | 45 |
| 10 | Art Rooney | Pittsburgh Steelers | $1.2 billion | 57,600 | 16% | 45 |
It’s a fascinating study, while it’s a bit of a surprise to see the NFL’s newest owner as the most popular, it’s not a shock seeing Stan Kroenke and Jerry Jones near the top as well. The Los Angeles Rams just opened SoFi Stadium, a brand-new state-of-the-art facility.
Whereas the Dallas Cowboys have always been popular, and AT&T Stadium is also one of the greatest sports facilities in the nation, yet many people have nicknamed it JerryWorld. Can you think of any other stadium that has a nickname based on the team owner’s name? Yeah, me neither.
While the top ten most popular owners list is interesting, they also compiled data revealing the ten least popular NFL owners.
The top 10 least popular owners in the NFL are as follows.
| Rank | Name | Team | Net Worth | Annual Search Volume | Sentiment | Popularity Score |
| 1 | Woody Johnson | New York Jets | $3.5 billion | 84,000 | 2% | 6 |
| 2 | Dan Snyder | Washington | $2.6 billion | 204,000 | 3% | 16 |
| 3 | Sheila Ford Hamp | Detroit Lions | $2 billion | 128,800 | 6% | 17 |
| 4 | Jimmy Haslam | Cleveland Browns | $2.9 billion | 89,800 | 6% | 17 |
| 5 | Mark Davis | Las Vegas Raiders | $500 million | 216,000 | 4% | 19 |
| 6 | John Mara/Steven Tisch | New York Giants | $500 million/$1.2 billion | 62,400 | 8% | 21 |
| 7 | Dean Spanos | Los Angeles Chargers | $2.4 billion | 66,800 | 8% | 22 |
| 8 | Joe Ellis (The Pat Bowlen Trust) | Denver Broncos | $1 billion | 1,200 | 11% | 26 |
| 9 | Stephen Ross | Miami Dolphins | $7.6 billion | 80,300 | 9% | 26 |
| 10 | Cal McNair | Houston Texans | $4 billion | 192,000 | 7% | 26 |
Yeah. Not a surprising list there. The New York Jets are perpetually an embarrassment and have the worst NFL record in the past five years.
Washington always seems to be toiled in some sort of controversy, they don’t even have a team name.
The Detroit Lions are the Lions. They may legitimately go 0-17, making them the only franchise in existence to ever have two winless seasons of 16 or more games. It’s an organizational problem at this point.
Jimmy Haslam’s Cleveland Browns have a 49-103-1 record since taking over as team owner in 2012.
The New York Giants have been the second-worst team in football for the past five years and have not won a playoff game in ten seasons. Fans are incensed at ownership’s ignorance at this point.
Finally, we get to the “most-loved” owners in the NFL.
| Rank | Name | Team | Net Worth | Sentiment |
| 1 | David Tepper | Carolina Panthers | $15.8 billion | 27% |
| 2 | Shahid Khan | Jacksonville Jaguars | $8 billion | 22% |
| 3 | Clark Hunt | Kansas City Chiefs | $2 Billion | 19% |
| 4 | Michael Bidwill | Arizona Cardinals | $1.4 billion | 18% |
| 5 | Mark Murphy | Green Bay Packers | N/A | 17% |
| 6 | Steve Bisciotti | Baltimore Ravens | $4.7 billion | 16% |
| 7 | Art Rooney | Pittsburgh Steelers | $1.2 billion | 16% |
| 8 | Stan Kroenke | Los Angeles Rams | $10.7 billion | 13% |
| 9 | Robert Kraft | New England Patriots | $6.9 billion | 13% |
| 10 | Jed York | San Francisco 49ers | $3.2 billion | 13% |
Related: 2022 NFL Power Rankings – Outlook for all 32 teams entering summer