NCAA licensing

A promotional display for Pepsi featuring Wisconsin running back Braelon Allen is shown in November 2022 at a Pick 'n Save store in Fond du Lac, Wis. When the NCAA enacted Name Image Likeness (NIL) legislation in July 2021 it gave athletes the opportunity to earn money off endorsements as well as use their name in support of causes important to them.

NCAA proposal would allow direct compensation from schools to athletes

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