With the NFL’s title game in Las Vegas for the first time, combined with the Taylor Swift effect on the Kansas City Chiefs’ side and the San Francisco 49ers’ West Coast fandom, ticket prices are a record level for Super Bowl LVIII.
According to ticket aggregator TicketIQ, the average secondary ticket market list pricing for the Feb. 11 game at Allegiant Stadium has reached a record $10,752. Tickets for Super Bowl LV in Tampa, Fla., went for a higher number but the pandemic limited capacity to just 25,000.
Average prices for Super Bowl LVIII were at a record $9,815 on online marketplace TickPick, an increase of 70 percent over last year’s title game, Front Office Sports reported.
Making their fourth Super Bowl appearance in five seasons, the Chiefs have been a popular team for years. Support for the Chiefs has been bolstered by Swift’s relationship with star tight end Travis Kelce, which has the pop star’s fans swooning from coast to coast.
The 49ers, who are aiming to join the New England Patriots and Pittsburgh Steelers with the most Super Bowl wins (six), are highly popular on social media. It also doesn’t hurt that San Francisco is loaded with offensive stars — Christian McCaffrey, George Kittle, Deebo Samuel, Brandon Aiyuk and Brock Purdy.
Wrapping it all up is the fact that Las Vegas, a destination for millions of partygoers, is hosting the country’s largest single sporting event.
“This is probably one of the lower-impact (potential) matchups, actually, and demand is still up,” TicketIQ founder and CEO Jesse Lawrence told Front Office Sports. “All bets are off for where this goes over the next two weeks, but I do think team demand is less of a factor this year, and the Vegas location is definitely helping drive this.”
Just to get into this Super Bowl, it’ll cost fans more than $7,000, one of the highest non-COVID figures for the annual event.
However, had the Detroit Lions prevailed over the 49ers in the NFC title game, the ticket prices likely would’ve skyrocketed even further. The Lions, who have never played in the Super Bowl, won their first playoff game in 32 years and won two postseason games for the first time since 1957.
“The Lions’ demand for this would have been through the roof,” Lawrence said.
–Field Level Media