The Professional Pickleball Association announced a deal Friday with CBS Sports for the 2023 season.
More than 30 hours of coverage of the PPA Tour will air on CBS, CBS Sports Network and Paramount Plus.
“Pickleball has built an impressive name for itself in the world of entertainment in an extraordinarily short amount of time, and our agreement with CBS Sports is an important symptom of that,” said PPA Tour CEO Connor Pardoe. “Thanks to networks like CBS Sports, we’re able to showcase our sport and our professional athletes across the globe.”
Last year, the PPA Tour and CBS Sports showcased pickleball on a national stage for the first time with the Aug. 13 Summer Invitational, during which the sport’s live viewership hit an all-time high.
CBS Sports’ coverage kicks off Friday with the PPA Tour’s Newport Beach (Calif.) Doubles Shootout, airing from 3-6 p.m. ET on CBS Sports Network. Coverage continues Saturday from 1-2 p.m.
The PPA Tour continues with the Selkirk Texas Open (May 26 and 28), the Seattle Open (July 28-29), the Takeya Showcase (Aug. 4 and 6) and the Tournament of Champions (Aug. 17-18).
–Field Level Media