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FanDuel to launch sports network in September

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Betting kiosks at Belterra Casino Resort.Belterra Fanduel Sportsbook 14
Credit: Ryan Armbrust, Cincinnati Enquirer via Imagn Content Services, LLC

Sports-gambling focused FanDuel TV arrives next month as the first linear digital network focused on sports wagering.

FanDuel Group also will introduce FanDuel+, an over-the-top (OTT) platform that delivers content through mobile, desktop or connected devices. It will be free to downloand for existing FanDuel customers who have accounts on any of the company’s sportsbook, casino, horse racing or daily fantasy platforms.

In a news release, the company said FanDuel TV will offer “more live sports than any network in America.”

The network also has signed up a group of heavy-hitters in the media industry to deliver its content.

Kay Adams, who previously worked on “Good Morning Football” on the NFL Network, will anchor a weekday live show at 11 a.m. ET, chatting with guests from across the sports and entertainment industries.

NFL punter turned sports personality Pat McAfee will produce content along with Bill Simmons and The Ringer Network. Former ESPN anchor Lisa Kerner will host “More Ways to Win,” FanDuel’s signature show with betting analysis and other insights about major sports leagues.

“Having proven on-air talent, live content from the most influential name in sports media in Pat McAfee and the industry’s best team covering horse racing today demonstrates that FanDuel TV will be a dynamic network from day one,” said Amy Howe, chief executive officer of the FanDuel Group.

As part of its live sports programming, FanDuel TV also signed deals to air more than 3,000 hours of live sports that will include international basketball from leagues in Australia, China, France and Germany. In addition, Fan Duel is taking over the coverage of horse racing from TVG Network and will offer live racing from tracks that include Del Mar and Santa Anita.

FanDuel TV will be distributed through a variety of cable and satellite distributors, including Comcast, Xfinity, Spectrum and YouTubeTV.

–Field Level Media