For those of you who believed that dumping a bucket of ice on yourself wasn’t an act of kindness and a way to show charity, think again. ESPN business reporter Darren Rovell reported Friday morning that the ALS Association has received $53.3 million in donations over the past 24 hours.
The total amount of money the association received in donations during all of last years was $64 million.
In the last 24 days, the @alsassociation & its chapters have taken in $53.3M in donations. Took in $64M total in 2013.
— Darren Rovell (@darrenrovell) August 22, 2014
It’s a stunning amount, and the #ALSIceBucketChallenge can be directly linked to the amazing uptick in donations.
In case you have been hiding under a rock over the past couple weeks, a new phenomenon has taken over the United States. The challenge is as follows: either donate money to the ALS charity once placed with a challenge or let someone dump a bucket of ice over your head.
And it has been a major hit around the sports world…
@TerrellePryor challenge acceptedhttp://t.co/8RrVU1R4gX#ALSIceBucketChallenge #NFL #Seahawks
— Drew Rosenhaus (@DrewJRosenhaus) August 18, 2014
The Seahawks' LOB does the #ALSIceBucketChallenge, and Richard Sherman has a great reaction http://t.co/yaiR7d3XpM pic.twitter.com/sDpRCn0scy
— B/R Gridiron (@brgridiron) August 18, 2014
.@LaVarArrington called out @CameronNewton @juliojones_11 & @coachjfranklin 24hrs to complete #ALSIceBucketChallenge pic.twitter.com/g11hXY6BbQ
— Good Morning Football (@gmfb) August 14, 2014
Jim Harbaugh + ALS #IceBucketChallenge + #49ers beat writers = http://t.co/fX7K8oQ7Ds pic.twitter.com/aJAYLIZgZe
— 𝗦𝗰𝗼𝘁𝘁 𝗞𝗲𝗴𝗹𝗲𝘆 (@ScottKegley) August 16, 2014
ALS has also impacted the football community a great deal over the past week. Former NFL linebacker Tim Shaw announced during his own challenge that he was fighting the deadly disease.
It’s great to see a community come together in response to what has been a disease that has been flying under the radar for too long now. For this alone, the National Football League and the broader American society should be proud. It’s been a long time coming.
You can donate to the cause directly on the ALS Associate website. Better yet, take part in the challenge while donating a few dollars. It’s a fun time.