49ers partnering with Nike to produce ‘Hard Knocks’ type show

Kelley L. Cox, USA Today Sports

The San Francisco 49ers have partnered with Nike Football to produce a show that will be similar to HBO’s Hard Knocks this summer.

It’s entitled Brick by Brick: all Access with the San Francisco 49ers.

The title is in reference to the long-term approach the team is taking with building the franchise back up to an elite, championship-contending NFL club.

We don’t know much about what to expect when the first episode airs Thursday. But based on the trailer released by the team on Twitter, it’s going to likely focus heavily on the front office and coaching decisions that will shape the roster in 2017.

And, we assume, it’ll also feature a fair amount of good, old-fashioned NFL action in the trenches.