I was told the Chargers will never use this logo again. It will go down as the shortest-lived logo in sports history. pic.twitter.com/8V5pSa12cK
— Arash Markazi (@ArashMarkazi) January 17, 2017
From a public relations standpoint, the Chargers run in Los Angeles could not be going any worse. The team’s logo was shown on the Jumbotron at a recent Los Angeles Clippers vs. Los Angeles Lakers game in an attempt to give the two team’s fans something in common. It worked. The logo was loudly booed throughout Staples Center.
Additionally, prominent Los Angeles writers have made it clear that the team will not be welcomed with open arms.
Finding a good logo is necessary, but may be the least of this team’s problems.