Rams merchandise sales skyrocket after Super Bowl berth

Jan 30, 2019; Atlanta, GA, USA; NFL commissioner Roger Goodell poses for a photo with the Vince Lombardi Trophy and helmets for the New England Patriots and Los Angeles Rams at a press conference in advance of Super Bowl LIII at Georgia World Congress Center. Mandatory Credit: Kirby Lee-USA TODAY Sports

As far as merchandise sales go, clinching an appearance in Super Bowl LIII has meant wonderful business for the Los Angeles Rams.

Per a report from Eben Novy-Williams and Scott Soshnick of Bloomberg, the Rams generated roughly $3.5 million in merchandise sales in the 10 days after winning the NFC Championship Game. That’s approximately one season’s worth of revenue.

“To put that number in perspective, it’s about the same amount they sold over the entire 2016 season, the first year back in Los Angeles, Chief Operating Officer Kevin Demoff said on the Bloomberg Business of Sports podcast. The numbers don’t include sales at the stadium or in stores.”

That makes sense.

The Rams struggled through 2016. While 2017 was better, a first round exit is hardly going to generate a lot of excitement in a city that had just recently gone more than two decades without an NFL team. This is especially true in a city like Los Angeles, which has so much to offer both in and outside of sports.

Making a Super Bowl definitely qualifies as a big splash. Clearly, it’s paying dividends and drumming up more interest for the team.