Nike not changing its relationship with Tiger Woods

If nothing else, the DUI arrest of Tiger Woods put his sponsorship deals at risk. But one company that will not change its relationship with Tiger is Nike.

As troubling as a DUI arrest is, this is hardly surprising.

Tiger has been with Nike since turning pro in 1996. Woods was integral in Nike going from manufacturing just golf apparel to equipment. Although it’s since gotten out of the equipment business, Nike is still big in golf apparel and Woods remains a big part of that.

How the DUI will impact Woods’ other sponsorship deals remains to be seen.