Kobe Bryant spent 20 years in the NBA taking on the best basketball players in the game. The former Los Angeles Lakers star is retired from the sport, but he’s now eyeing a No. 1 spot in the business world.
ESPN’s Darren Rovell writes Bryant wrote and co-directed four ads for sports drink company Body Armor, in which he is the third-largest investor. The four commercials feature Skylar Diggins-Smith, James Harden, Mike Trout and Kristaps Porzingis.
And they want Gatorade to know they’re coming.
FIRST LOOK: New ads from @DrinkBODYARMOR debuting tonight have their endorsers doing “old” things with the tagline “Thanks Gatorade, we’ll take it from here.” Kristaps Porzingis is sending a letter to his parents by carrier pigeon. pic.twitter.com/LmFtdrdb5Z
— Darren Rovell (@darrenrovell) April 18, 2018
Rovell notes that each of the commercials end with the athletes saying, “Thanks Gatorade. We’ll take it from here.”
BodyArmor founder and CEO Mike Repole quickly found out Kobe, unsurprisingly, would be implementing his own vision. Repole said Bryant “squashed” an idea in two seconds and said the NBA legend has done an “amazing job.”
In sports terms, Gatorade is a dynasty. But the established power certainly has an eye on the Bryant-powered group.
Some things never change.