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USC announces new name, sponsorship for Los Angeles Memorial Coliseum

LA Coliseum

The Los Angeles Memorial Coliseum has carried that name since 1921 when it was commissioned to honor Los Angeles veterans of World War I. Now, thanks to a huge new sponsorship deal, USC announced the stadium will now be called United Airlines Memorial Coliseum.

As Darren Rovell of ESPN reports, the University of Southern California will be paid $70 million over the next 16 years by United Airlines.

This news isn’t exactly being taken well by many, who are most definitely not in a cheering mood.


Needless to say, this is a controversial, albeit lucrative deal made by USC that might take some getting used to for many. If that’s even possible.

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