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One of NASCAR’s crown jewels will air on Amazon Prime Video in 2025

The streamer will also host a Dale Sr documentary

NASCAR: Coca-Cola 600
Credit: Jim Dedmon-USA TODAY Sports

The Amazon Prime Video portion of the NASCAR Cup Series broadcast schedule next season will begin with one of the crown jewels in the Coca Cola 600 at Charlotte Motor Speedway on May 25, 2025.

Prime will air five midseason races right before TNT Sports airs another set of five races to begin a new television rights agreement that joins returning partners FOX Sports and NBC Sports from 2025 to 2031. The full broadcast booth has yet to be announced but Dale Earnhardt Jr. will be part of it as a color analyst.

“We’re thrilled to partner with Prime Video as they usher in a new era of sports content,” said Marcus Smith, president and CEO of Speedway Motorsports in a press release. “Having Dale Jr. in the booth to provide his veteran perspective will open the doors to a new streaming audience while providing race fans with tremendous insight and viewpoints that only he could.”

The 600 is one of NASCAR’s crown jewels alongside the Daytona 500, Southern 500 and Brickyard 400. Another way to look at NASCAR’s next broadcast agreement is that every partner gets something of value as FOX has Daytona, Prime has the Coke 600, TNT Sports has the new $1 Million Dollar In-Season Tournament and NBC has the Southern 500 and the Playoffs.

The entire Xfinity Series season will air on the CW starting with the playoffs this season in a deal that also runs through 2031.

Prime Video will also stream live practice and qualifying for the first half of the season through their last race of the midseason series with the exceptions of the Busch Light Clash, Daytona 500 and All-Star Race, which will remain with FOX Sports.

The streaming platform will also host a documentary about NASCAR legend Dale Earnhardt. The Untitled Earnhardt Documentary will be produced by NASCAR Studios, DirtyMo Media and executive produced by Brian Grazer, Ron Howard, Sara Bernstein and Justin Wilkes of Imagine Entetainment — one of the powerhouses in television.

Amazon says that the four-part documentary, which will be in the spirit of ESPN’s Michael Jordan-focused The Last Dance is “a profound, revealing, and definitive account of a historic American family.” It brings “unparalleled access and never before seen archival material,” presumably made available by both NASCAR and the Earnhardt family.

Matt Weaver is a Motorsports Insider for Sportsnaut. Follow him on Twitter.

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