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Daytona 500 winner William Byron might turn favored hobby into a sponsorship

LEGOs and the Hendrick Motorsports No. 24 seem like natural partners

NASCAR: Ambetter Health 400
Credit: David Yeazell-USA TODAY Sports

Those who have known William Byron the longest knows that he has always enjoyed LEGOs and it’s a hobby that has become more expansive and sophisticated the older he gets.

For example, his most recent build over the winter was a 53-inch-long Titanic, the largest kit Lego has ever produced. But thanks to the NASCAR Full Throttle documentary series on Netflix, hardcore and casual fans alike are just realizing this is one of Byron’s longstanding hobbies.

Byron also appeared on a 2021 episode of Lego Masters on FOX.

In winning the Daytona 500 last week, and the whirlwind media tour that followed, a greater number of people are now aware of Byron’s hobby and it’s let to conversations between his management team and The Lego Group.

“Yeah, I mean we’re working on it, for sure,” Byron said. “I’d love to have a LEGO car out there. I think they do so many unique things with that design. Certainly, still going to build.. need to work on my next project here soon. I have some ideas. They are going to send me quite a few sets, so that’ll be nice. No more eBay.. I usually go on eBay and get the LEGO sets because they’re backordered.”

Matt Weaver is a Motorsports Insider for Sportsnaut. Follow him on Twitter. 

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