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NASCAR ratings: Cup Series viewership numbers in 2023

Check out the latest NASCAR ratings for the Cup Series over the course of the entire 2023 season with updated analysis each Tuesday.

The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event.

This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. You will find all of your NASCAR ratings coverage at Sportsnaut.

Bookmark this page for NASCAR ratings as another year of racing is officially underway!

NASCAR ratings: Circuit of the Americas sees big decrease from last season

Syndication: Austin American-Statesman
NASCAR Cup Series driver Tyler Reddick (45) practices at the NASCAR EchoPark Automotive Grand Prix at Circuit of the Americas on Friday March 24, 2023. Nascar At Cota Jwj 102719

The NASCAR Cup Series race at Circuit of the Americas averaged 3.422 million average viewers on FOX last weekend. The event was down 16.1% compared to last year at 3.731 million average viewers on FOX.

This marks the seventh straight race that NASCAR has been down to start the 2023 season. The lowest drop compared to last year was 5.6% at Auto Club Speedway in the second race of the season. However, this might be not a specific NASCAR problem.

Houses using television (HUT) have been down overall which means NASCAR has been suffering the same types of drops as other sports outside of the NFL. The hope is that the household share is positive for another week with no races up in viewership yet.

Related: NASCAR power rankings during the 2023 season

NASCAR ratings: Cup viewership totals and analysis in 2023

#7Circuit of the Americas3.129 millionDown (7) 16.1%N/A
#6Atlanta Motor Speedway3.422 millionDown (6)
#5Phoenix Raceway3.389 millionDown (5) 15.1%N/A
#3Las Vegas Motor Speedway3.991 millionDown (4)
#2Auto Club Speedway4.315 millionDown (3): 5.6%Share up 9%, largest for Race #2 since 2017
#12023 Daytona 5008.181
Down (2): 7.7%Share up 2%, largest for Daytona 500 since 2016
N/ABusch Light Clash at The Coliseum3.647 millionDown (1): 14.8%Second most-watched non-points race since 2016
NASCAR ratings in 2023: Up: 0 – Down: 65

What are the NASCAR ratings for the 2022 season?

Nov 6, 2022; Avondale, Arizona, USA; NASCAR Cup Series driver Joey Logano celebrates after winning the Cup Championship at Phoenix Raceway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Credit: Mark J. Rebilas-USA TODAY Sports

The NASCAR ratings for the 2022 season are the best they have been in four years. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). It was a successful year as the sport averaged over three million average viewers per race.

Related: NASCAR ratings on big rise compared to recent years in 2022

Are NASCAR ratings on the rise or decline?

NASCAR: Daytona 500 Practice
Feb 17, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series driver Kevin Harvick (4) during practice at Daytona International Speedway. Mandatory Credit: Mike Dinovo-USA TODAY Sports

NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. NASCAR sits on an upward trajectory for the first time in a while.

Why is NASCAR’s popularity down?

NASCAR ratings
Feb 19, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series driver Chase Elliott during the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

NASCAR’s popularity is down and the ratings reflect it. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better.