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NASCAR ratings: Cup Series, Xfinity Series viewership numbers in 2023

Check out the latest NASCAR ratings for the Cup Series over the course of the entire 2023 season with updated analysis each Tuesday.

The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event.

This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. You will find all of your NASCAR ratings coverage at Sportsnaut.

Bookmark this page for NASCAR ratings as another year of racing is officially underway!

Is NASCAR gaining or losing popularity?

Based on the 2023 NASCAR ratings, the sport remains relatively popular across the United States. After the early audience sizes started dipping in April, the numbers stabilized this summer. Overall, NASCAR is averages around the same viewership size as it did in 2022.

NASCAR TV Ratings at Daytona International

NASCAR is starting to experience a consistent dip in its TV ratings, especially in comparison to previous seasons. The final race of the regular season at Daytona International Speedway, with a single playoff spot on the line, averaged 3.268 million viewers on Saturday for NBC.

While that is an improvement over more recent TV ratings for NASCAR, it is the lowest audience size in years at Daytona for a Saturday night race. COmpared to 2021, the last Saturday night race, viewership was down nearly 17 percent.

NASCAR TV Ratings at Watkins Glen

NASCAR’s final race on Sunday for the regular season was one of the shortest in the modern era, with the race at Watkins Glen International lasting under 2 hours from start to finish. While it was one of the fastest NASCAR races ever, it didn’t perform as well as hoped on T.

According to Austin Konenski of USA Today, Sunday’s race at Watkins Glen International averaged 2.310 million viewers for USA Network. That represents a 9.9 percent drop in comparison to the audience for the race at Watkins Glen in 2022 (2.563 million viewers).

NASCAR Ratings: Verizon 200 at The Brickyard

NASCAR fans in attendance for the Verizon 20 at The Brickyard enjoyed seeing Michael McDowell win on the Indianapolis road course. For those watching at home, the NASCAR TV ratings reflect the up-and-downs season racing is experiencing for viewership.

As reported by Austin Konenski of USA Today, the Brickyard 200 finished with an average of 2.838 million viewers for NBC on Sunday. For comparison, that’s a 15.9 percent drop from last season’s race in Indianapolis (3.373 million viewers).

NASCAR Xfinity Series gaining popularity

While the NASCAR Cup Series is largely maintaining its television ratings from the previous season, the NASCAR Xfinity Series is going through a popularity boom. The race last Saturday broadcasted on Peacock and NBC averaged 1.659 million viewers, making it the most-watched Xfinity Series race at Michigan in a decade. It was also the most-watched sporting event on Saturday. Furthermore, NBC Sports is experiencing its highest TV ratings for the Xfinity Series since 2017.

NASCAR ratings 2023

TrackViewership
Cup Series at Daytona International3.268 million viewers (16.8% diPp)
Cup Series at Watkins Glen International2.310 million viewers (9.9% dip)
Verizon 200 at The Brickyard2.838 million viewers (15.9% dip from ’22)
Michigan International SpeedwayTBA
Richmond Raceway2.43 million viewers (1.41 rating)
Pocono Raceway2.59 million viewers (1.56 rating)
Atlanta Motor Speedway2.56 million viewers (1.45 rating)
Chicago Street Course4.63 million viewers (2.5 rating)
Nashville Superspeedway (Ally 400)3.23 million viewers
Sonoma Raceway2.912 million viewers
Charlotte Motor Speedway (Coca-Cola 600)4.06 million viewers
NASCAR All-Star Race2.203 million
Darlington Raceway2.689 million
Kansas Speedway2.352 million
Dover Motor Speedway1.067 million
Talladega Superspeedway4.554 million
Martinsville Speedway2.218 million
Bristol Dirt3.450 million
Richmond Raceway2.303 million
Circuit of the Americas3.129 million
Atlanta Motor Speedway3.422 million
Phoenix Raceway3.389 million
Las Vegas Motor Speedway3.991 million
Auto Club Speedway4.315 million
2023 Daytona 5008.181
million
Busch Light Clash at The Coliseum3.647 million
NASCAR ratings in 2023: Up: 4 – Down: 9

NASCAR ratings: Kansas sees slight increase from last season

NASCAR: AdventHealth 400
May 7, 2023; Kansas City, Kansas, USA; NASCAR Cup Series driver Denny Hamlin (11) attempts to take the lead from driver Kyle Larson (5) during the AdventHealth 400 at Kansas Speedway. Mandatory Credit: Mike Dinovo-USA TODAY Sports

The NASCAR Cup Series race at Kansas averaged 2.352 million average viewers on FS1 last weekend. The event was up 0.01% compared to last year at 2.337 million average viewers on FS1.

This marks the fourth straight week that NASCAR has been up in viewership. The start of the season was rough but things have really started to turn around as of late. It will still take quite a recovery to be up compared to last season overall.

In fact, the last four weeks prove that it is not simply a TV problem. If people want to watch a race, they will tune in to see the action. Hopefully, this represents the start of a turnaround for the long haul.

Related: NASCAR power rankings during the 2023 season

NASCAR ratings: Cup viewership totals and analysis in 2023

What are the NASCAR ratings for the 2022 season?

Nov 6, 2022; Avondale, Arizona, USA; NASCAR Cup Series driver Joey Logano celebrates after winning the Cup Championship at Phoenix Raceway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Credit: Mark J. Rebilas-USA TODAY Sports

The NASCAR ratings for the 2022 season are the best they have been in four years. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). It was a successful year as the sport averaged over three million average viewers per race.

Related: NASCAR ratings on big rise compared to recent years in 2022

Are NASCAR ratings on the rise or decline?

NASCAR: Daytona 500 Practice
Feb 17, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series driver Kevin Harvick (4) during practice at Daytona International Speedway. Mandatory Credit: Mike Dinovo-USA TODAY Sports

NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. NASCAR sits on an upward trajectory for the first time in a while.

Why is NASCAR’s popularity down?

NASCAR ratings
Feb 19, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series driver Chase Elliott during the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

NASCAR’s popularity is down and the ratings reflect it. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better.

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