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Caitlin Clark already having massive impact on WNBA ticket sales as Indiana Fever await Iowa icon’s arrival

Caitlin Clark, Indiana Fever
Credit: Ken Blaze-USA TODAY Sports

Even though former Iowa basketball icon Caitlin Clark has yet to enter the WNBA, she’s already having a massive impact on the sport, specifically their ticket sales.

But now that Clark’s Iowa career is over, she’s a lock to become the No. 1 overall pick in the 2024 WNBA Draft by the Indiana Fever. Even though the draft doesn’t start until April 15, and the Fever don’t play their first game until May 14, the excitement surrounding the franchise has never been higher.

According to TickPick, the Fever have already sold 93% more home game tickets than they did throughout the entire 2023 WNBA season. Clark is the biggest reason why.

Keep in mind, the Fever were one of the worst teams in the WNBA a season ago, struggling to a 13-27 record, third-fewest wins in the league. Yet, Clark’s arrival could quickly make them into a contender.

The Hawkeyes superstar led the NCAA with a robust 31.6 points per game, while shooting 37.8% from 3-point range as a senior. The 6-foot guard also led the nation with 8.9 assists per game. She led college basketball in assists and scoring for three of her four seasons at Iowa.

If Clark can bring must-see TV to the Fever next season, this ticket sales surge won’t be short-lived. In fact, it’s probably only the beginning.

Related: 20 highest-paid WNBA players in 2024

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