Until the start of the 2023 NFL season, consumers who wanted access to as many football games as possible had to resort to DirecTV, which required a clunky satellite dish attached to your property. Then YouTube TV came along and struck a new contract, paying the NFL $2 billion per season for the exclusive rights to Sunday Ticket. So far, the new arrangement has been a game-changer in more ways than one.
Not only have early reviews on YouTube’s handling of the NFL package been met with positivity but it’s also resulted in more TV subscriptions than Sunday Ticket ever had under DirecTV.
According to Rob Golum of Bloomberg News, an estimated 1.3 million households have already signed up for YouTube TV’s Sunday Ticket service. This is 100,000 more subscriptions than DirecTV generated.
The report estimates that roughly 41 percent of this year’s Sunday Ticket subscribers are first-time users of YouTube TV.
Aside from a few complaints about not being able to handpick a select group of games to watch at once, the majority of YouTube TV’s users have reported very few issues with the service.
YouTube TV begins at $349 per year and ranges as high as $489, depending on the packages included.
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