For the countless viewers tuning into the “Big Game,” the Super Bowl LVII commercials are always the saving grace for those who care very little about the outcome of the actual game.
Given the magnitude of an event like the Super Bowl, which is an annual lock for astronomical ratings, there is understandably a ton of extra advertising inventory allotted. Much more so than anything previously seen in the NFL regular season game or a playoff game.
Also Read: 10 Weird and funny Super Bowl LVII prop bets, including teammates vs. God
These days, however, it seems to have become an increasingly tricky, near-impossible formula to know what will hit and what will miss entirely. The existence of social media has made for an extra tough crowd, with a slew of self-appointed critics guaranteed to fire off the sizzling hot take that everything was terrible.
But when you’re forking over upwards of $7 million an ad, it is pretty important to get some kind of conversation going. Perhaps even the “so bad it was good” mantra would be considered a victory in this day and age since engagement is everything.
5 of the very best Super Bowl LVII commercials
Given all of that, what we’re looking at here might not necessarily have been the most talked about commercials, but instead what we consider to be the very best of the lot. So without further ado, let’s dive into the top five commercials from Super Bowl LVII — many of which were unveiled before the game even kicked off.
5. Paramount Plus’s “Stallone Face” featuring Sylvester Stallone
Paramount Plus is yet another streaming service option available to the masses but it’s one that has only been around for less than a year. There’s probably no better way to leave a lasting mark on the minds of viewers than having Sylvester Stallone climb Paramount Mountain — the part that features “Stallone Face,” obviously — only to get sneezed off while dangling from Mt. Stallone’s nose.
A lot going on here, but it won’t be forgotten any time soon. Especially with an amused Beavis and Butt-Head carrying on as only they can, along with a chorus of others including Stallone’s three daughters.
4. Skechers Slips-ins featuring Snoop Dogg
While Skechers might never be an easy sell to true “sneakerheads,” that’s probably not who they’re marketing to anyway. Nonetheless, having Snoop Dogg — who was everywhere on Super Bowl Sunday — put his stamp of approval on the shoe company’s new “Slips-Ins” with “What’s My Name?” from his debut album Doggystyle bumping in the background brought all the proper nostalgic feels.
Skechers seeing an uptick in sales after this feels like a layup. And credit where credit is due, Tony Romo’s cameo as quarterback of the “SnoopPups” was tremendous. Also, definitely going to need one of those No. 2 “Coach Snoop” jerseys.
3. Busch Light’s ‘Cold + Smooth Survival Skills’ featuring Sarah McLachlan
Sarah McLachlan emerging from a tent to spoof those infamous ASPCA commercials that always tugged on our collective heartstrings by doing her pitch to help shelter animals — ones that don’t need sheltering — was perfect. The reaction from the owl when the music first hit was hilarious. Busch Light coming away with what feels like a surprise win here.
2. Planters ‘The Roast Of Mr. Peanut’ featuring Jeff Ross
Mr. Peanut getting roasted by the roast master himself, Jeff Ross, was just a perfect idea. The “we can all agree there’s rich and then there’s haven’t worn pants in a hundred years rich” was a great line, but Planters poking fun of themselves by having Mr. Peanut referencing its strange ad from 2020 that killed off their longtime mascot was pure gold. Self-awareness is everything. Good to you have you back, Mr. Peanut.
1. PopCorners x Breaking Bad featuring Bryan Cranston and Aaron Paul
The thought of Bryan Cranston and Aaron Paul reviving their respective roles of Walter White and Jesse Pinkman from Breaking Bad to promote PopCorners initially sounded like a concept destined to be forced and cringe-worthy. But two seconds into the ad after Paul, in full character, says “yo, these are the bomb!” while Cranston flatly replies with facts — as Walter White did so often to an excitable Jesse — was phenomenal. Having all of this take place in their notorious “RV lab” as well as the ensuing intense negotiations just made for all-around greatness.