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Super Bowl LV ticket prices still steep despite dip

Feb 2, 2020; Miami Gardens, Florida, USA; Detailed view of the Vince Lombardi Trophy in the hands of a Kansas City Chiefs player celebrating after defeating the San Francisco 49ers in Super Bowl LIV at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Ticket prices for Super Bowl LV will be exorbitant but likely not record-setting, Sportico reported.

As of Wednesday afternoon, the cheapest ticket price on the NFL’s official On Location Experiences site was $6,800 before fees — and that price required a minimum purchase of three tickets. Still, individually, that’s far below the record-setting price of more than $12,000 some buyers paid to watch the New England Patriots defeat the Seattle Seahawks in Super Bowl XLIX in 2015 in Glendale, Ariz., Sportico said.

Because of the COVID-19 pandemic, only 24,700 fans will be admitted to Raymond James Stadium in Tampa, Fla., when the hometown Buccaneers face the Kansas City Chiefs on Feb. 7. Already, 7,500 seats have been allocated to vaccinated health-care workers.

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Despite the Buccaneers being the first team ever to play in the Super Bowl in its home stadium, demand hasn’t swelled to a frenzy because of the pandemic. While prices spiked immediately after the Bucs beat the Green Bay Packers on Sunday to clinch the Super Bowl berth, prices have fallen since. Many corporate sponsors also have bowed out of the Super Bowl this year, keeping the prices from reaching record highs.

Tickets are hitting the secondary market but aren’t selling for the highest prices. That might have something to do with the Chiefs playing in the Super Bowl for a second consecutive year or because the Super Bowl atmosphere — the parties and such — will be tempered because of the pandemic.

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“Tickets aren’t moving,” Brett Goldberg, the co-CEO of TickPick, told Sportico. “They’re just not selling — and understandably at these price points. It’s hard to justify spending this amount of money for a Super Bowl experience that is just not going to be the same.”

The least-expensive price per ticket on TickPick on Wednesday afternoon was $7,137 and had to be bought in a package of four.

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–Field Level Media

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