Seattle Seahawks owner and Microsoft co-founder Paul Allen being behind a revolutionary new technological advancement around the NFL world is the least shocking thing ever.
Only this time, Allen’s organization is acting like a trendsetter in a way that every football fan the world over can get behind.
Starting Thursday against the Indianapolis Colts, fans at CenturyLink Field will be able to purchase beer with their fingerprints.
“CenturyLink Field teamed up with biometrics company Clear to make that possible. It is the first NFL stadium to do so,” Adweek reported. “The Seattle Sounders soccer team also plays at CenturyLink, and its fans will be able to avail themselves of the fingerprint-to-enter-and-purchase option, too, as will fans of the Mariners, who play at Safeco Field.”
Clear indicated that the state of Washington has given the go-ahead for biometric-based age validation as a replacement for the normal ID check.
In the future, this will enable fans to simply be able to buy beer and other adult beverages from a vending machine without having to wait in line.
Though, it’s not a free service. Membership to the program is $179 per year. Members can also add up to three relatives for $50 each.
Capitalism, technology and beer. Could we ask for a more American thing heading into the NFL season?