Ross Chastain and Trackhouse Racing have brought in a new major sponsor to lead the way starting next season. Busch Light, the current sponsor of Kevin Harvick at Stewart-Haas Racing, will move over to the No. 1 car starting in 2024.
Chastain and Trackhouse Racing signed a multi-year contract with Busch Light that will make the brand a primary sponsor on the NASCAR driver’s car for the next several years, according to a press release shared with Sportsnaut.
It is a huge addition as Trackhouse Racing continues to expand its reach in NASCAR. Krystyn Stowe, the Head of Marketing Busch Family and Natural Family at Anheuser-Busch, talked about the company’s partnership with Chastain and the organization.
“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love…Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”
Krystyn Stowe on Busch Light’s new deal with Ross Chastain, Trackhouse Racing
Busch Light is currently in its eighth year with Harvick and Stewart-Haas Racing after re-joining the sport as a sponsor for select races in 2016. With the 2014 NASCAR Cup Series champion’s upcoming retirement, it allows a smooth transition to Trackhouse Racing.
The brand will continue to sponsor Harvick throughout the rest of the 2023 season as he continues to search for a final victory in his farewell campaign.
Related: Nashville NASCAR win everything Trackhouse loves about Ross Chastain
Ross Chastain, Justin Marks talk about partnership with Busch Light in 2024 and beyond
This opportunity for Chastain is one that he never could have dreamt of while rising through the ranks of NASCAR and now he has a chance to live out those dreams with Busch Light.
“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!” said Chastain.
“This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”
For Trackhouse Racing, this further establishes the organization in the Cup Series after its debut in the 2021 season. Justin Marks, the owner of Trackhouse Racing, is honored by this opportunity and can’t wait to see what Chastain and Busch Light can accomplish together.
“(Ross Chastain) has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans. Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond…It has been (Trackhouse Racing)’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”
Justin Marks on Ross Chastain, Trackhouse Racing’s partnership with Busch Light
Chastain and Trackhouse Racing have brought NASCAR to new levels in their own unique ways so it isn’t surprising to see a company like Busch Light take notice of those efforts.
It is a perfect opportunity for everyone involved as it allows Busch Light to continue its presence in NASCAR while Chastain and Trackhouse Racing keep growing at a rapid pace for such a young duo in the NASCAR Cup Series.
For additional information about Busch Light, its involvement with NASCAR, and what’s to come with Chastain in 2024, 21+ fans can stay up to date by following the company on Facebook, Twitter, and Instagram.