A new survey has revealed some fascinating and funny details on what Americans of different age groups are willing to lose in March Madness bets this month.
The Madness has arrived. Starting today, Americans will be focused on one of the most entertaining and highly anticipated periods on the sports calendar: The NCAA men’s basketball tournament. It is one of the biggest events of the year and brings in diehard and casual college basketball fans alike.
While upsets and wild finishes are key draws for the event, most are paying attention due to the wagers they will have on games and bracket picks. Similar to the Super Bowl, bets on March Madness will flow through Las Vegas and in office pools.
But how much money are people betting on average? A fascinating survey from Talker Research this week has revealed a boatload of interesting factoids on how much money Americans of different age groups are willing to lose in March Madness wagers.
Millennials will drop an average of $205 on March Madness bets this month
The report revealed that on average, Americans will put $120 on the line this month in bets on the 2025 NCAA Tournament. When broken down into different age brackets (pun intended) the survey revealed that Gen Z will average $199 in their bets. However, millennials will risk a bit more and drop $205 on average in tournament wagers.
Yet, the parents and grandparents of the aforementioned age groups are far less willing to put up big bucks on their tourney bets. Baby boomers average just under $40 in tournament wagers.
Another funny element of the survey was how much priority certain fans put on the event. Among Gen Z, 15% admitted they took a “long lunch” during work to catch up on games and scores. While 11% of millennials claimed they would watch March Madness action in the bathroom or on the toilet.
Of the 2,000 American fans that took part in the survey, 16% claimed they actually make their bracket picks based on actual college basketball knowledge. And 14% revealed their picks are based purely on a hunch. While one in 10 millennials make picks based on which team mascot they like more.
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