Who’s the most valuable athlete in college sports in 2023? From superstars like USC QB Caleb Williams, LSU gymnast Livvy Dunne, a relative of the legendary Manning family with Texas QB Arch Manning, there are plenty of famous names the public is keenly aware of.
Topping all athletes in value is actually USC Bronny James, the eldest son of Los Angeles Lakers great LeBron James.
According to On3 Sports, Bronny holds an NIL valuation of $5.9 million, which bests all other collegiate athletes.
Here’s the rest of the top five in NIL valuation this year.
- Bronny James, USC, CBB – $5.9 million
- Shedeur Sanders, Colorado, CFB – $4.8 million
- Livvy Dunne, LSU, Gymnastics – $3.2 million
- Arch Manning, Texas, CFB – $2.8 million
- Caleb Williams, USC, CFB – $2.7 million
Aside from Manning, Bronny is the only freshman listed in the top five.
Other athletes in the top ten include Colorado’s Travis Hunter (No. 6), LSU’s Angel Reese (No. 7), South Carolina’s Spencer Rattler (No. 8), Michigan’s J.J. McCarthy (No. 9), and Oregon’s Bo Nix (No. 10).
Bronny’s younger brother Bryce ranks 15th, yet he’s still in high school. That hasn’t prevented him from holding an NIL valuation of $1.2 million according to On3’s research.