It seems that the Miami Hurricanes’ magical run to the Final Four in 2023 may be the primary reason that ticket prices for the event inside NRG Stadium have seen a massive drop in secondary market prices.
After four wild rounds of action that have included the most upsets in NCAA Tournament history, we are down to just four teams left in the annual event. No. 4 UConn, No. 5 Miami, No. 5 San Diego State, and No. 9 Florida Atlantic have scored a plethora of major wins to get the chance to compete for a national championship this week, and in the cases of Miami, San Diego State, and FAU it would be their school’s first.
However, of the quartet, it seems that Miami has done something unique. In their last two games, they defeated a pair of highly-ranked teams, the Houston Cougars and the Texas Longhorns. And it seems those victories have had a serious effect on ticket sales for the 2023 Final Four.
On Monday, Front Office Sports revealed some interesting information about the decline in ticket prices on the marketplace TickPick after Houston and Texas were bounced from the NCAA Tournament. Prior to Texas’ loss to Miami in the Elite Eight, all-in tickets to the Final Four were selling for $286.
However, immediately after the game, prices plummeted to $195, and are now all the way down to $158. That is a 32% and 45% decrease drop in some of the most sought after tickets in college sports. Similar price drops occurred across the secondary marketplace board, as the outlet broke down in their report.
When Houston was still alive in this year’s edition of March Madness, tickets were going for $229 on Ticketmaster and $250 on StubHub, before taxes and fees. However, after they were ousted by the Miami Hurricanes tickets dropped to $175 on Ticketmaster and $215 on StubHub. By Monday morning, with both Houston and Texas out of the tourney, tickets on Ticketmaster were down to $100 and $122 on Stubhub.
The University of Houston is just five miles away from NRG Stadium, while the University of Texas is within driving distance, at just 160 miles away from the venue. Clearly, with regional fans not interested in seeing the squads that beat their favorite teams, the demand for Final Four seats have dropped significantly in the area over the last week.