An update has emerged on WWE’s plans for artificial intelligence integration, revealing a new executive hire and a particularly bizarre creative pitch that has come from the company’s AI partner.
According to a report from Dave Meltzer in the Wrestling Observer Newsletter, WWE has hired Cyrus Kowsari as the new Senior Director of Creative Strategy, a role that will reportedly focus on the company’s move toward using AI in its creative process.
In his report, Meltzer detailed the introduction of Kowsari to the WWE creative staff by Paul “Triple H” Levesque. Levesque stated that Kowsari would lead WWE’s “transition to AI-based storytelling” and oversee the integration of artificial intelligence into creative services such as video and graphics production. Levesque reportedly described the shift as “inevitable when it comes to creative in pro wrestling.”
Kowsari also mentioned that in addition to managing AI storytelling, he would act as a liaison to the White House, as Levesque is taking on more duties in politics.
The report also revealed that WWE currently has a contract with a platform called “Writer AI,” which has been fed WWE content to learn and generate storylines. However, the initial results have been less than ideal. Meltzer noted that the AI software has produced what one person with knowledge of the situation described as “absurdly bad storylines.”
Weird Recent WWE AI Pitch
One specific pitch was highlighted as an example of the AI’s current shortcomings. The idea involved former WWE Champion and current AEW star Bobby Lashley, whom the AI seemingly did not know had left the company. The pitch suggested Lashley could return “as a wrestler who was obsessed with Japanese culture and history.”
“Levesque said that this shift is inevitable when it comes to creative in pro wrestling. Kowsari said he would both manage AI storytelling and be a liaison to the White House, as Levesque is taking on more duties in politics in some form,” Meltzer reported. “WWE has a contract with Writer AI, a platform that has already been fed WWE content. Thus far, the AI software has come up with what one person with knowledge of the situation called absurdly bad storylines.
“They pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history.”
Despite the initial poor results, the report indicates that the internal feeling is that AI will begin to have a major impact on storyline direction once the initial “bugs are worked out.” This comes as another unnamed promotion previously tested AI for creative assistance and found that the technology was unable to properly understand the nuances of professional wrestling storylines.
