While the rumored WWE sale asking price will still be seen as an astronomical number to most people, it is reportedly lower than what some in the business world expected.
One of the biggest stories in the professional wrestling business over the last few months has been the sudden return of WWE founder Vince McMahon. The 77-year-old retired from his creation in the summer of 2022 after a scandal involving hush money payments to former mistresses and employees who accused him of sexual misconduct.
However, despite the company’s growth in ratings and gate sales in his time away, the disgraced former CEO used his power as the promotion’s biggest shareholder to force his way back in as the new chairman of the WWE board and will shepherd the company threw a new media rights deal and possible sale.
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While there have been various rumors about possible suitors for the most famous professional wrestling company in the world, details of the actual WWE sale selling price have been revealed. On Friday, Bloomberg reported that the chairman is asking for as much as $9 billion in a potential purchase.
Rumored WWE sale price reportedly lower than original projections
Along with their report on the rumored WWE sale asking price, Bloomberg also added in a separate report that the number was a “mild disappointment” to some industry analysts they spoke with.
The company’s stock market value is estimated to be $6.6 billion, so the asking price is a “36% premium” valuation. LightShed analyst Brandon Ross told Bloomberg that the WWE sale asking price was “slightly lower than what investors thought” and Ross claimed he was surprised McMahon had a specific ask, as opposed to receiving various offers.
Vince McMahon could earn close to $3 billion in a potential WWE sale since he owns by far the largest share of stock in the company.