Social media has become the NBA’s second arena, where highlights go viral and players build their brands beyond the court. Based on follower counts and total views, here are the five most influential NBA players dominating social platforms in 2025.
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1. Lebron James: Los Angeles Lakers
With over 3.23 billion views on social media and 159 million followers on Instagram, LeBron James remains a towering social and cultural figure. His influence extends far beyond basketball, making him the undisputed king of NBA social media.
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2. Stephen Curry: Golden State Warriors
The best three-point shooter of all-time holds 58.1 million followers on Instagram and totaled 2.56 billion views on social media this season. Stephen Curry’s precision on the court translates to engaging content that consistently captivates audiences.
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3. Luka Doncic: Los Angeles Lakers
The Slovenian superstar has a following of 10.5 million on Instagram, and his highlight plays have been viewed over 1.8 billion times in the 2024-2025 season. Luka Doncic’s spectacular step-back threes and clutch performances generate massive social media buzz.
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4. Victor Wembanyama: San Antonio Spurs
The most hyped player in recent memory and likely the future face of the league, Victor Wembanyama boasts 4.7 million Instagram followers and garnered 1.47 billion views on social media last season. His unique combination of size and skill creates must-see content.
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5. Giannis Antetokounmpo: Milwaukee Bucks
The “Greek Freak” holds 16.1 million Instagram followers and has totaled 897 million views this season. Considered one of the most beloved players by fans in the entire league, Giannis Antetokounmpo’s authentic personality shines through his social media presence.
