Andrew Ravens
The UFC and The Trump Organization have collaborated on a set of commemorative coins to mark UFC Freedom 250 on June 14 at the White House in Washington. The coins go on sale June 9, with a waitlist available for interested buyers ahead of that date.
There are four coins in the collection, split between two silver and two gold options. One side of each coin features “250” while the other displays Donald Trump, who is said to have designed them personally. The price range is considerable, starting at $249.99 and climbing to $11,999.99 for the top-tier option — the 1 OZ PF70 Trump Coins X UFC Gold Medallion.
“Celebrate the road to America’s 250th with an exclusive Trump Coins x UFC Freedom 250 collaboration,” reads the Trump Coins website. “This limited collection brings together patriotism, combat sports history, and premium collectible craftsmanship in one landmark release.”
The release arrives as the White House event continues to attract attention beyond the fights themselves. The card is currently facing a lawsuit seeking to shut it down, and fighter Bryce Mitchell has publicly criticized the event on the grounds that hosting sporting events is not something the government should be involved in. The commemorative coin collaboration is likely to generate its own share of mixed reactions given those circumstances.
This is not The Trump Organization’s first foray into branded merchandise, nor its first set of coins. The organization, run by Donald Trump’s sons Donald Jr. and Eric, has previously released a wide range of products under the Trump name, including high-end shoes, watches, and mobile phones.
UFC Freedom 250 is headlined by the lightweight title-unification bout between Ilia Topuria and Justin Gaethje, with Alex Pereira vs. Ciryl Gane for the interim heavyweight belt in the co-headliner. The event streams live on Paramount+.
