Tiger Woods was named vice chairman of the new PGA Tour Enterprises as a 13-member board was announced Wednesday.
PGA Tour commissioner Jay Monahan was named chief executive officer of the group, which was formed after the Strategic Sports Group investment partner was added in January. SSG, which is led by Fenway Sports Group, infused $1.5 billion in capital to the PGA Tour.
“Our current and former players will provide essential insight into our members’ priorities and needs,” Monahan said in a release, “And we welcome key SSG members to the leadership team, whose exceptional track records and achievements in global professional sports will lend a wealth of knowledge into the opportunities ahead for the PGA Tour.”
The PGA Tour Enterprises board was formed to focus on “fan engagement and growth, as well as developing new media, sponsorship and commercial opportunities,” according to a release from the PGA Tour.
In addition to Monahan and Woods, active PGA Tour players Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson and Jordan Spieth were named to the board. Former player Joe Ogilvie was named director liaison.
Joe Gorder, an independent director on the tour’s policy board, was also named to the PGA Tour Enterprises board.
SSG named four directors: John W. Henry, Arthur M. Blank, Andrew B. Cohen and Sam Kennedy.
Henry is the principal owner of the Boston Red Sox, Pittsburgh Penguins and Liverpool Football Club of the English Premier League. Blank is the co-founder of Home Depot and the owner of the Atlanta Falcons and Atlanta United of MLS. Cohen is vice chairman of the New York Mets, and Kennedy is president and CEO of the Red Sox.
“Our role on the Enterprises board will focus on hearing Player Director ideas and working alongside them to ensure the sport’s commercial growth occurs in a way that creates the best possible product for fans,” Henry said in a press release.
–Field Level Media