Participating in “My Cause My Cleats,” Pittsburgh Steelers running back Le’Veon Bell and offensive lineman Alejandro Villanueva will wear these customized cleats in honor of our military veterans.
— Le'Veon Bell (@LeVeonBell) November 30, 2017
These beautiful, statement cleats were co-designed by Activision and Kickasso.
The logo reads “Call of Duty Endowment” which is an organization that assists veterans by preparing them to enter the job force. It also helps bring attention to the public workplace as to how veterans can add value.
According to the “Call of Duty Endowment” website, since 2009, the organization has helped 37,000-plus veterans find employment.
It is really awesome to see Bell and Villanueva take a public stance and show their support for our military. For his part, Villanueva is a veteran himself. So this hits close to home for him. He was awarded a Bronze Star for his service with the United States Army.
The two will be seen wearing these cleats in Monday Night Football when the Steelers take on the Bengals in Cincinnati.