An estimated 208 million-plus people in the United States watched the Los Angeles Rams defeat the Cincinnati Bengals last month in Super Bowl LVI, according to a survey conducted by the NFL and Nielsen.
The survey was designed to complement Nielsen’s data on viewership and found that about two-thirds of the U.S. population watched as least one minute of the game.
Nielsen initially put that figure at 167 million unique viewers, and the survey showed the figure actually was 25 percent higher.
The custom survey measured 6,600 households.
“While it’s no secret that the Super Bowl is the biggest event across the media landscape on a yearly basis, the exact number of people watching the game has been challenging to pinpoint given the fact that people tend to gather in groups to watch the game,” said Paul Ballew, the chief data and analytics officer of the NFL. “We’re grateful for the work put into this custom survey by Nielsen, the results of which we feel provide the most accurate picture to date of the total viewership for this unique event.”
It previously was reported that the Feb. 13 telecast of Super Bowl LVI on NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties averaged 112.3 million viewers. That was the most viewers for any television programming since an average of 113.7 million people watched Super Bowl LI in February 2017.
–Field Level Media