NBA national television ratings down north of 20 percent this season

There’s been some tremendous individual performances thus far during the NBA season. However, the intrigue just really isn’t there when it comes to a national audience.

The Los Angeles Lakers are dominating out west. A bunch of teams find themselves in the midst of the Eastern Conference race. James Harden is putting up historical numbers. Luka Doncic looks to be a legit MVP candidate.

Despite this, it seems that the average fan has tuned the NBA out through the first several weeks of the 2019-20 campaign.

Television ratings for national broadcasts on TNT are down 23% from a season ago. Meanwhile, similar broadcasts on ESPN are down 20%.

That is a dramatic decrease from just a season ago. Though, there are a few factors that have played a role in what the NBA is seeing from a viewership perspective.

This isn’t good news for NBA Commissioner Adam Silver and Co. The league had grown in popularity over the past half-decade. That’s apparently no longer the case.

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