MMA: Rousey vs Carano - Press Conference
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Jake Paul has taken another step in boxing promotion, as Most Valuable Promotions secured a multi-year broadcast deal with Sky Sports and NOW. The agreement makes Sky Sports the exclusive home for MVP’s women’s boxing platform, MVPW, in the United Kingdom and Ireland.

The deal focuses on expanding coverage of women’s boxing through regular events on traditional television. It also guarantees at least two all-female fight cards each year in the region. The move strengthens MVP’s presence outside the United States and adds another major broadcast partner as the promotion continues to grow its global reach.

MVPW Launch Set for London With Title Unification Fight

The partnership begins with MVPW-01 on April 5 at London’s Olympia. The event will feature a world title unification bout between Caroline Dubois and Terri Harper. Dubois holds the WBC lightweight title, while Harper enters as the WBO champion.

The fight brings together two top British fighters in a high-level matchup. Dubois, who is also Daniel Dubois’s sister, will aim to add another title. Harper brings experience across multiple weight classes and enters the bout with a record of competing in major fights.

Jake Paul and MVP Outline Vision for Women’s Boxing

Paul and Nakisa Bidarian, who co-founded MVP in 2021, explained the platform’s goal in a joint statement.

“Through MVPW, we are committed to delivering meaningful opportunities for fighters while producing premium events that expand the global reach and commercial potential of women’s boxing.”

“Bringing two premium all-female MVPW events to the UK and Ireland each year, starting with the historic MVPW-01 on Sunday April 5 at London’s Olympia, is exactly what we envisioned when we launched this platform.”

The pair also pointed to the strength of British talent. “We have the best female British boxers in the world and Sky Sports is the perfect home to showcase the elite talent and championship-level action that defines MVPW.”

“Together, we’re committed to continuing to elevate women’s boxing to the main stage it deserves, delivering unforgettable nights for fans across the UK and beyond.”

Broadcast Deal Expands Most Valuable Promotions’ Global Footprint

The agreement comes as Sky Sports continues to build its boxing coverage following changes in its previous partnerships. For MVP, the deal strengthens its presence in the United States and supports its focus on women’s boxing.

Paul has combined his role as a fighter and promoter to grow the brand. He has competed against the likes of Anderson Silva and Mike Tyson while promoting events that highlight female fighters.

The new partnership sets a clear structure for future events and increases visibility for women’s boxing in the UK and Ireland. With MVPW-01 set for April 5, the first event will serve as the starting point for the expanded platform under the new broadcast deal.

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Dogli Wilberforce is a boxing writer for Sportsnaut, covering fight news, fighter reactions, and major bouts involving the sport’s ... More about Dogli Wilberforce