Kyle Terada-USA TODAY Sports
The San Francisco 49ers have been using the hashtag #BrickByBrick ever since John Lynch and Kyle Shanahan took over this past offseason. It’s the team’s new slogan, and it represents the franchise’s long-term strategy to build a perennial championship contender like the one Bill Walsh developed decades ago. Heck, the 49ers did a web series entitled Brick by Brick: all Access with the San Francisco 49ers this past summer, similar to HBO’s Hard Knocks.
Well, we say all that because the Los Angeles Rams — longtime NFC West rival of the 49ers — seem to have stolen that slogan, at least for one day.
And let me tell you, Niners fans are not having it.