Wisconsin running back Jonathan Taylor is one of many college football players who has a chance to win the Heisman Trophy in 2019.

Trying to get a head start on the action, the university has already launched a Heisman campaign for its star running back.

Here’s the 38-second video, in all its glory:

Last season as a sophomore, Taylor racked up an astonishing 2,194 yards and 16 touchdowns — many of the highlight-reel variety — on the ground.

Should he match or exceed those numbers in 2019, then the Heisman will surely be within reach. However, there are a few others who are seen as heavy favorites to win the award, including Clemson’s Trevor Lawrence and Alabama’s Tua Tagovailoa.

Needless to say, Taylor has his work cut out.