Those who have decided to boycott Nike and its product after the company made free agent quarterback Colin Kaepernick the face of its Just Do It campaign are not going to like these numbers.


As ESPN’s Darren Rovell notes, Nike’s stocks closed at an all-time high on Thursday at a clip of $83.47 per share.

This comes on the heels of online sales jumping 30 percent following the debut of Nike’s ad campaign focusing on the 30-year anniversary of Just Do It.

On one hand, it’s interesting to see Nike’s product and sales being taken to a whole new level. On the other hand, those who are opposed to Kaepernick’s involvement in the campaign are not necessarily the company’s target consumer.

That could be one of the reasons we’ve seen sales increase and Nike’s stocks take off. This doesn’t make it any less intriguing.