Newspapers are trying desperately to compete with online media, but the News & Observer might’ve taken its effort to gain a digital presence too far.

Joe Ovies of 99.9 The Fan in Raleigh, North Carolina, shared a picture of the N&O’s Thursday edition, which includes a column on whether Duke guard Grayson Allen tried to trip Virginia guard Kyle Guy.

But the accompanying picture is actually a paused video on Twitter.

The image of the paused Twitter video can also be seen on the N&O’s online edition.

“Befuddling” comes to mind about the paper’s decision to not use a professional picture of the moment in question.

It’s certainly a strange decision for a newspaper to pivot to video, but we’ll see if the bold strategy pays off.

David Kenyon
Writer for Sportsnaut and Bleacher Report, mostly covering college football as well as the NFL, NBA and college basketball.