The Los Angeles Chargers will be conducting a lot of firsts this year. They will be going through their first OTAs in Los Angeles since relocating from San Diego. After that, the Chargers will take part in their first training camp in their new city. And ultimately, they will play their first game at the smallish StubHub Center in Carson.

It’s going to be a learning experience for everyone involved, as evidenced by the team’s disastrous roll out of what was expected to be a new logo (more on that here).

Now, as he prepares his team for a new market in his first year as its head coach, Anthony Lynn has a bit of a warning about Los Angeles itself.

“The big market will turn on your (expletive) if you don’t win,” Lynn said to ESPN (h/t NFL.com).

There’s surely a couple train of thoughts here.

First off, populations in larger markets like New York City and Los Angeles tend to have a ton of entertainment options. It’s a much different ball game than Lynn’s previous stop with the Buffalo Bills in Western New York. When you are competing with concerts, Hollywood and other options, you must field an entertaining product. That much is already known.

Secondly, the Chargers don’t necessarily have a built-in fan base in Los Angeles. That differs a tad from the Rams, when they moved back to Southern California from St. Louis last year. Los Angeles remains a transient population with fans from all over the United States. Short of having that built-in base, individuals won’t show a ton of loyalty for a bad product.

Lynn was hired by the Chargers following a five-win season for the team in San Diego last year. He knows the importance of making a good impression in Los Angeles. Whether that will come to fruition remains to be seen.