The UFC now has a group of celebrity owners that have added to the fold, the organization announced in an email to press Friday morning.
The list is as follows:
Here is the complete list of celebrities who bought a stake in UFC. Among them: LL Cool J, The Weeknd, Rob Dyrdek. pic.twitter.com/HIyUVm39Qx
— Mike Chiappetta MMA (@MikeChiappetta) September 30, 2016
There are definitely some interesting names in there. From R&B stars like LL Cool J, to one of the creators of South Park, Trey Parker, to tennis stars Venus and Serena Williams, there are quite a few big names. It’s a very eclectic list of people that now own a piece of the world’s largest MMA organization.
The UFC should have a much different look under new owners WME/IMG and could turn this into a way to bring the sport to more of a mainstream audience.
Sure, the UFC does have events on a major network now. But there hasn’t been a championship fight on the network in almost a year, and it’s normally treated as a card for title eliminator and mid-card level fights.
With more exposure, the potential for a contract similar to what Boxing had in the 1990s with their cards that regularly featured championship fighters like Oscar de la Hoya or Bernard Hopkins on major networks is much higher.
How awesome would it be to see Conor McGregor vs. Eddie Alvarez on a big network after all the trash talking they have had?
To do that, the UFC would have to build the brand some more. And building a brand is a tough business. This is just one way for the UFC to continue to do that.