Topgolf announced a partnership with BetMGM on Friday that will bring the sportsbook’s platform to select venues.
The companies will also collaborate on an integrated sports betting and entertainment experience for the online video game WGT owned by Topgolf.
“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” said BetMGM chief revenue officer Matt Prevost. “Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”
BetMGM will have digital branding in Topgolf venues where the sportsbook operates, including Indianapolis, Nashville, Detroit, Virginia Beach, Denver and at Topgolf’s Las Vegas location at MGM Grand. Additional integrations will be activated as BetMGM opens operations in additional states.
“We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities,” said Topgolf media chief operating officer JF Prata. “Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”
–Field Level Media