For those looking to up their style game and show support for their favorite hockey team, Todd Snyder has a collection for you.
The American menswear designer partnered with Fanatics and the NHL to unveil the Todd Snyder by Fanatics for NHL collection. The collaboration represents the second release between the two brands, and the limited-edition collection aims to redefine the idea of fan gear. The pieces are designed for sophisticated fans looking for clothing that’s both luxurious and allows them to show team pride, elevating fan apparel into timeless wardrobe staples.
“This continued partnership with Fanatics is a natural extension of my love for blurring the lines between luxury and sport,” said Todd Snyder, the brand’s founder and president. “We’ve taken classic fan gear and reinvented it with luxe materials and modern tailoring, from Italian cashmere rugby shirts to Canadian Fleece knitwear. It’s about celebrating team spirit with a sense of refinement.”
He added: “Hockey is a sport I’ve always loved to watch, and I’ve always admired how it has some of the most stylish and tailored players in sports. Partnering with Fanatics and the NHL was a natural choice. They’ve revolutionized how fans connect with their teams, and we saw an opportunity to merge their innovation in sports apparel with our dedication to quality and design. Together, we’re creating fan gear that feels just as at home on the runway as it does in the arena.”
The collection’s initial launch includes apparel for 12 NHL teams – the Carolina Hurricanes, Chicago Blackhawks, Edmonton Oilers, Florida Panthers, Los Angeles Kings, Montreal Canadiens, New York Islanders, New York Rangers, Tampa Bay Lightning, Toronto Maple Leafs, Utah Hockey Club and the Vancouver Canucks. It celebrates each organization’s spirit and legacy, and the Todd Snyder collection will eventually expand to include all 32 teams.
To celebrate the campaign’s launch, Todd Snyder and Fanatics unveiled a campaign featuring New York Rangers legend, Stanley Cup champion and U.S. Hockey Hall of Famer Mike Richter alongside current New York Rangers forward Will Cuylle.