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Super Bowl 50 Ad Spot Could Hit $6 Million for 30 Seconds

Super Bowl XLIX ad spots hit about $4 million for 30 seconds during the NBC’s broadcast of the big game earlier this month.

However, that’s nothing in comparison to what CBS is expecting when Super Bowl 50 comes calling in Santa Clara next february.

CBS Chief Executive, Les Moonves, made these projections recently when discussing the broadcast set to take place in less than a year (h/t Business Insider).

It certainly won’t hurt our sales for next year, $5 million to $6 million for a 30-second spot sounds pretty good to me.

To put this into perspective, ad rates were at just $3.8 million for a 30-second spot the last time CBS broadcasted the Super Bowl three years ago.

As we saw with the New England Patriots victory over the Seattle Seahawks in Super Bowl XLIX earlier this month, the popularity of the big game will end up dictating increases in revenue moving forward.

That particular Super Bowl was the most-watched television show in United States history, drawing 114.4 million viewers nationwide. In fact, the the past five Super Bowls are now the most-watched television shows in U.S. history with the series finale of MASH coming in at sixth.

It’s all about supply/demand, and the NFL knows full well that the demand for its product is higher now than for any sport in the history of this nation.

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