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Saints capitalizing on playoff run with increase in ticket prices for 2018

Following a strong regular season and playoff run, the New Orleans Saints will be moderately raising their ticket prices for the 2018 NFL season.

“While we could certainly go out there and have a much larger increase and sit here and count the money, it would be a disservice (to the fans), and it would hurt satisfaction,” Saints vice president of marketing and business development Ben Hales said, per Nick Underhill of The New Orleans Advocate. “It doesn’t do us any good to raise prices and then drop in fan satisfaction.”

According to the report, the Saints did not raise ticket prices last year. The new raise in price (an average of $9 per ticket per game) will keep the Saints near the league average in ticket prices.

The plan according to Hales is to better the fan experience on game day with some planned renovations to the Superdome.

“We know we can go there and make the stadium ready for the next generation of Saints fans, so there’s no discord or any issues out there.”

The timing for the raise in ticket prices comes appropriately after the Saints made their first postseason appearances since 2013. New Orleans won the NFC South with a 11-5 record.

The timing also aligns with the Saints attempting to work out an extension for their future Hall of Fame quarterback, Drew Brees. Brees completed a record-setting 72 percent of his passes in 2017.