The Los Angeles Rams announced Thursday that they will sponsor an LGBT pride event.

The Rams are participating in Venice Pride as a sponsor. As such they have adopted 14 blue lights in the “C” letter of the VENICE sign for the second annual event in Venice, Calif.

“We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles,” Rams VP of Community Affairs, Molly Higgins said in a statement via the Los Angeles Blade. “Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.”

There will be a kickoff party on June 2 for the Venice Pride Sign Lighting and Block Party.

This is the third major move by a major sports team this year to make a positive impact on the LGBT community. MLB’s Chicago Cubs became the first major sports team to license a LGBTQ major motion picture, Landline, earlier this year. The New England Patriots announced they will be sponsoring the Gay Bowl this fall, a flag football game played by LGBT teams.

Jesse Reed
Managing Editor at Sportsnaut. Featured on Yardbarker and MSN.com, and formerly was a breaking news writer/NFL analyst for Bleacher Report.