NFL teams up with Cirque du Soleil to launch NFL Experience Times Square

By Jesse Reed

There’s a brand new attraction being launched in New York — NFL Experience Times Square — that the league hopes will draw fans from across the world in the coming years.

On Thursday night, NFL commissioner Roger Goodell was joined by Hall of Famer and former New York Giants star Michael Strahan for the grand opening. Among the NFL stars who attended were Julian Edelman and Brandon Marshall.

The NFL partnered with the world-famous Cirque du Soleil Entertainment Group to create this brand new, 40,000 square foot immersive fan experience that spans four floors. NFL Experience Times Square is located on the corner of West 47th Street and 7th Avenue at 20 Times Square.

Goodell shared the league’s thought process to partner with Cirque du Soleil.

“We partnered with Cirque du Soleil to create a captivating and authentic football experience that enables fans to step into the locker room and onto the field of an NFL stadium,” said Goodell. “Whether you are a seasoned veteran or new to the game, NFL Experience Times Square takes you on an unforgettable journey where you enter as a fan, become a player, and leave as a Super Bowl champion.”

NFL Experience Times Square was designed to bring fans “closer than ever to the National Football League and their favorite team,” per the press release.

“Going through NFL Experience brought me back to the game and triggered the emotions that I cherished as a player,” said Strahan. “As someone who spent 15 years in the League, I think the NFL Experience offers the most authentic look at the game outside of playing on Sundays.”

Among the enticing attractions at this brand-new venue is a state-of-the-art 4-D cinema, The Equipment Room where fans can test their physical prowess against the pros, Game Plan — an interactive, immersive display that allows fans to be tutored by former head coach Jon Gruden and learn an actual NFL play — along with the Quarterback Challenge, Super Bowl Celebration and many other amenities.

The league hopes NFL Experience Times Square becomes one of the must-see tourist attractions for travelers in the Big Apple, along with other landmark venues like the Radio City Music Hall, the Empire State Building, and the Statue of Liberty.