Facing a 2020 season that will be played without fans in attendance, Major League Baseball is now providing teams with a new way to make money this season. When fans tune in on Opening Day, there will be more advertising than ever.
MLB teams allowed to use on-field advertising this season
Heading into a year that could see MLB suffer a drastic hit to its revenue, teams have already come up with some creative ways to fill sections of their stadium and generate money. Fortunately, MLB is stepping in with another way to help clubs increase profits.
The league announced Monday that teams will be allowed to use virtual and real advertising on their fields this season. Under the new guidelines, clubs can put ads for various companies across multiple locations.
- The back of the pitcher’s mound.
- Advertisements behind home plate.
- Displays on tarps in the stands and the grass in foul territory along the first-base line.
- Physical ads can be placed on the on-deck circle.
Clubs have already started taking advantage of the adjustment to the rules. Notably, per ESPN, the New York Mets put an advertisement from Ford Motor Co. on the back of the pitcher’s mound during Saturday’s scrimmage against the New York Yankees.