Former Los Angeles Lakers guard Kobe Bryant is fully prepared to cash in on what was one of the best careers for a NBA player in history.
The recently retired Bryant has filed a trademark with the United States Patent and Trademark Office for the term “Black Mamba.”
“Kobe Inc., the business arm of recently retired Los Angeles Lakers guard Kobe Bryant, has filed to trademark his familiar nickname “Black Mamba.”
The company filed for the trademark May 2, a record with the U.S. Patent and Trademark Office shows, with intent to use the nickname on everything from athletic apparel to sneakers.
Neither Bryant, nor Nike, who pays him to endorse its shoes and has used the nickname in marketing, ever has trademarked the term.”
It’s rather interesting that Bryant hadn’t thought of this before. Equally as intriguing, no one filed a trademark for the term prior to this.
A brand in his own right, there is a lot that Bryant can do with his unofficial nickname. We are talking clothing and apparel lines, movies, books, posters and a whole heck of a lot more.
It will be interesting to see how Kobe Inc. decides to use this new-found trademark, but something tells us Bryant knows exactly what he’s doing here.
Bryant, 37, retired following the 2015-16 season after earning 18 All-Star appearances and five NBA titles during his Hall of Fame worthy career.