New Balance has been out of the basketball kicks game for a while but has landed a big fish as it relaunches its hardcourt division. Kawhi Leonard will be the new face of New Balance Hoops.
In a short video released Thursday morning ahead of the 2019 NBA All-Star Game, New Balance teased its new line of basketball shoes. Leonard will debut his new line during the All-Star Game, it would appear.
Kawhi. NB Hoops. We Got Now.
— New Balance Basketball (@newbalancehoops) February 14, 2019
The company appears to be seizing on Leonard’s no-nonsense approach to the game — he’s not flashy, doesn’t create drama, but remains one of the best in the business due to his work ethic and talent.