Furniture Store Owner “Thrilled” To Lose $7m On Super Bowl Promotion

He’s either really rich or a great actor. No one is thrilled to lose $7m. Losing 5% of your company revenue on ANY marketing campaign isn’t exactly the ROI you want. Buzz? Sure. But buzz doesn’t bring 1,000 new customers in your door. Watch for job cuts in Houston in Q2.Photo: rackjite.com

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